Rayan FaroukOver the years, the dental experience has evolved and with technology being a huge part of our lives, the experience continues online. Many changes have been adapted to the daily workflow of the clinic, especially with patient interactions. Because let’s face it, patients are what make or break the clinic in a way. Therefore, the patient’s voice is quite crucial to the improvement of the clinic.
Patient Feedback is the information of patient’s opinions and evaluation of their experience in the clinic. This information can be collected through multiple channels including, online reviews, surveys and questionnaires, phone calls, websites and many more. Let us start with how patient feedback benefits you!
1. Improve the clinic’s operations
Patient feedback is an important tool to utilise, it can show you how patients perceive your clinic. And in more ways than one, it helps you identify areas for improvement and enhance patient satisfaction. Your clinic should always be on the lookout for how to improve the workflow and patient satisfaction. Through this, you can understand what the patients like and dislike, making it easier for you to make the necessary adjustments to make the experience much better.
2. Increasing patient loyalty
Patients want to feel like their opinions matter and that their concerns are being taken seriously. By actively seeking patient feedback, you can create a patient-centred environment that fosters loyalty and demonstrates their commitment to providing high-quality care. Asking for the patient’s feedback shows that you as the dental practice value their patients and are dedicated to meeting their needs, ultimately leading to increased patient satisfaction and loyalty.
3. Boosting marketing strategies
When people see and hear about your clinic from other patients and even from online reviews, they are more likely to trust and go forth with the clinic. So patient feedback is a powerful tool to build trust and credibility with potential patients. You can share positive feedback on social media, to increase visibility, showcase your expertise and make your clinic stand out from the competition. Make sure to respond to the feedback, both positive and negative, to demonstrate the dedication to patient satisfaction and improvement.
4. Building a good image
Bad patient experiences spread like wildfire, usually in the form of negative feedback, reviews or word of mouth. So it’s best to make sure that you have a good image in the industry and patient feedback helps in doing just that. Listen to what they say, and implement the necessary changes to improve your clinic. That way you can always stay ahead of the game and become at the top of the dentistry game.
Now there are many ways to retrieve patient feedback, and we will go through them one by one. By utilizing a combination of these channels, you can ensure you can reach a wide range of patients and gather feedback.
- Survey: create and share surveys with patients after their appointment. These surveys can be digital via email or Google Forms.
- Calls: After the patient’s appointment, have a staff member call them to ask about their experience and if they have any feedback or concerns.
- Online reviews: Encourage patients to leave reviews on popular websites like Google or Healthgrades.
- Patient interviews: Conducting one-on-one interviews with patients to gather more detailed feedback. Either in person or over the phone.
- Social media: You can use social media platforms to engage with current and potential patients and gather feedback. Create polls, ask for opinions, and respond to messages and comments.
- In-Office Kiosks: Kiosks are small, stand-alone booths that are used for marketing purposes. Install Kiosks in the clinic in the patient’s traffic area so the patient can provide their feedback anonymously. This way, the patients can privately give their opinions.
There you go, patient feedback is a valuable tool for dental practices, offering insights that can ensure improvements, enhance patient experiences and build trust and credibility. By listening to the patients and acting upon their feedback, practices can create a focused approach that leads to better outcomes and increased patient satisfaction. Embracing patient feedback as a guiding principle can help you and your dental practice thrive in an increasingly competitive healthcare landscape, ensuring that they continue to provide high-quality care that meets the needs of their patients.
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